CAFE BRANDING

MACDONALDTOWN COFFEE FOUNDRY

 

A brand concept for a cafe and accompanying coffee products. Making use of tactile materials like timber, steel and tin to construct functional packaging and menus, the brand objective is to give consumers a sense of that there is craftsmanship in coffee. The brand name and bean and anvil logo both work to reinforces these ideals.

Macdonaldtown Coffee Foundry Logo
Photos of coffee branding, packaging and menu.
Close up photo of Macdonaltown Coffee Foundry menu.